How to Brew a Brand

My love for coffee led me to develop a premium 3rd Wave Coffee shop. To begin this project I researched the origins of coffee and harnessed what I learned to fuel my inspiration. There is a legend about the origins of coffee, Kaldi the goat herder first discovered coffee in either Ethiopia or Yemen in the year 800 when his goats began dancing after chewing on a coffee bush. When I heard the myth that the word “coffee” comes from Kaffa, a coffee-growing region in Ethiopia, I researched the history of Ethiopia. Kaffa was the richest kingdom in southwestern Ethiopia, primarily from its great trade and export of coffee.

Using the royal lion as an icon for the brand, I designed numerous materials, from water bottles, to menus and bags. Everything needed to launch my Coffee Shop. One day, I'd love to turn this dream coffee shop into a reality, to share my love of coffee and the community it creates with others.