The First Thumbnail I Created
Portrait used in my Thumbnail
Jamie, The founder of Vat19.com, was looking to maximize the reach of his channel by making the most effective YouTube Thumbnails and Video Titles possible. To accomplish his dream of utilizing A|B Testing of different thumbnail and title designs, he needed and Photoshop Guru to own the creation of numerous thumbnail designs based on analytics. When I saw their need for help, I created a thumbnail showcasing how much fun the design process can be. This gave Jamie the confidence to bring me onto his team to manage their thumbnail design.
After brainstorming ideas for Thumbnails and Titles with the head writer Ben and photographer Corey, I would create multiple thumbnail images to be used in A|B Testing to determine which Thumbnail and Title Description combination was most effective before a video release. We often created 70+ variations before a final design and title were decided.
Within a couple of months of joining the team, I was able to streamline my process, which gave me time to launch and manage a TikTok account for Vat19.com and curate the company's Instagram and Facebook feeds.
A fun TikTok showing why you should always follow package instructions.
A parody of a cooking show highlighting a microwave potato chip maker.
A TikTok made using a viral filter.
A TikTok made collaboratively during the pandemic.
In my year with Vat19.com, I helped grow the YouTube channel from 5 to 7+ Million subscribers and grew the TikTok account to 850,000+ followers.